privacy policy

SEETRUE OG (“we,” “our,” or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you visit our website (www.seetrueglasses.com) or interact with us.

Last updated: 29 October 2026

1. Data Controller

SEETRUE OG
Dornbacher Straße 64/1
1170 Vienna, Austria
Email: wear@seetrueglasses.com

2. Data We Collect

We may collect the following types of personal data:

  • Contact Information: Name, email address, phone number, billing and shipping address.
  • Account Information: If you create an account, we may collect your username and password.
  • Order Information: Details about products purchased, payment information, and transaction history.
  • Technical Information: IP address, browser type, device type, operating system, and usage data such as page views, clicks, and session duration.
  • Analytics Data: Behavioral data collected through Microsoft Clarity and Stape.io for website and ad campaign optimization.

3. How We Collect Data

We collect data when:

  • You visit our website and browse pages.
  • You place an order or contact us through forms.
  • You sign up for our newsletter.
  • You interact with third-party services like Microsoft Clarity and Stape.io.

4. Use of Personal Data

We use your personal data for the following purposes:

  • Order Fulfillment: Processing and delivering your orders.
  • Customer Support: Responding to inquiries and providing assistance.
  • Marketing and Communication: Sending promotional emails (with your consent).
  • Analytics: Using Microsoft Clarity and Stape.io to improve website functionality and ad performance.
  • Legal Compliance: Meeting legal and regulatory requirements.

5. Analytics Tools

Microsoft Clarity: We use this tool to analyze user interactions on our website, such as clicks, scrolling behavior, and time spent on pages. Microsoft Clarity may collect anonymized data to help us improve user experience.

Stape.io: This service is used for ad campaign tracking and conversion analysis. Stape.io processes data such as IP addresses and event tracking to measure ad performance.

For more information, see the respective privacy policies:

6. Find your fit (personal frame recommendation)

On our page "find your fit" you can ask us for a personal frame recommendation. This section explains what happens with the data you enter there.

What we process

  • your first name and email address (required, so that we can send you the recommendation)
  • your WhatsApp number, if you enter one (optional)
  • your answers: preferred style and lens colours
  • photos of your face, if you take or upload them (optional), and whether you used the camera or an upload
  • your IP address, briefly, to protect the form against misuse

Purpose and legal basis

We use this data only to prepare and send you a personal frame recommendation that you have requested. The legal basis is Art. 6 (1) (b) GDPR (steps taken at your request before a possible purchase). We process your IP address to protect our systems against misuse, based on our legitimate interest under Art. 6 (1) (f) GDPR; it is not stored together with your request.

Providing your data is voluntary. Without a name and an email address we cannot send you a recommendation. Photos are optional and help us to suggest frames that fit your face shape.

How your photos are used

Your photos are only looked at by members of our team. We do not use them for biometric identification, we do not use them to train any software, and we do not make automated decisions about you. Your data is not used for advertising.

Where your data is stored and who can see it

Your request goes directly from your browser to our own system. It is not stored by Shopify. Our system runs on servers in Frankfurt, Germany, operated by our processors Render Services, Inc. (hosting) and Neon, Inc. (database). Photos are stored in encrypted form. Only the members of our team who are personally authorised can view requests, after signing in. When a new request arrives, we receive a short notification email that contains no photos and no personal data.

Render and Neon are companies based in the United States. We have concluded data processing agreements with them. Any transfer of data to the United States is based on the EU Standard Contractual Clauses (Art. 46 (2) (c) GDPR) and, where the provider is certified, on the EU-US Data Privacy Framework (Art. 45 GDPR).

How we contact you

We send you our recommendation by email. If you have entered a WhatsApp number, we may also contact you on WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, which may transfer data to Meta Platforms, Inc. in the United States. Our email is provided by Google Ireland Limited (Google Workspace).

How long we keep your data

Your request, including all photos, is deleted automatically 30 days after it arrives, or earlier if you ask us to delete it. Emails or WhatsApp messages that we exchange with you are kept only as long as needed for your recommendation, and at the latest for 12 months, unless the law requires us to keep them longer (for example after a purchase).

Your rights

You can ask us at any time for access to your data, and for correction, deletion, restriction of processing or a copy of your data (data portability). Where we rely on our legitimate interest, you can object to the processing. Write to us at wear@seetrueglasses.com. You also have the right to lodge a complaint with a supervisory authority. In Austria this is the Austrian Data Protection Authority (Österreichische Datenschutzbehörde), Barichgasse 40–42, 1030 Vienna, www.dsb.gv.at.

Children

If you are under 14 years old, please use find your fit only together with a parent or guardian.

7. Restock notifications on WhatsApp

If a frame is sold out, you can leave your first name and phone number so we can tell you on WhatsApp when it is available again. We store your first name, your number, the model and colour you chose and the time of your consent, and use them only for this one message. We delete your name and number right after we have sent it, and in any case after twelve months. Legal basis: your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time by writing to wear@seetrueglasses.com. The message is sent through WhatsApp (Meta Platforms Ireland Ltd.); its privacy policy applies to the message itself.

8. Sharing of Personal Data

We do not sell or share your data with third parties, except when necessary to:

  • Process payments (e.g., payment service providers).
  • Fulfill orders (e.g., shipping companies).
  • Comply with legal obligations.

9. Cookies

Our website uses cookies to:

  • Enable website functionality.
  • Remember your preferences.
  • Track and improve website performance through analytics tools.

For more details, see our Cookie Policy.

10. Your Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of your data.
  • Correction: Correct inaccurate or incomplete data.
  • Deletion: Request deletion of your data (subject to legal obligations).
  • Objection: Object to data processing for marketing purposes.
  • Data Portability: Request transfer of your data to another service.

To exercise your rights, contact us at wear@seetrueglasses.com.

11. Data Security

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

12. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.

15. Contact

If you have any questions or concerns about this Privacy Policy, please contact us at:
Email: wear@seetrueglasses.com